The 2015 Tundra full-size pickup truck has allure with Toyota’s reputation for quality in general and this model’s excellent resale value in particular.

It also has deep American roots: The truck was designed and is made in America.

As Toyota’s full-size truck, the 2015 Tundra aims for attention in a segment rife with entrenched players and brand loyalists. Capturing the limelight – and buyers’ allegiance – is no easy task, and not just because the segment has long been dominated by GM, Ram and America’s best-selling vehicle, the Ford F-150. Where power used to be a pickup’s calling card, the Tundra’s rivals are now in a race to be the most sophisticated and efficient. Toyota’s flagship truck addressed aspects of the former with last year’s revamp, but has yet to update its aging powertrains. The Tundra’s V8 engine choices are powerful, but neither cracks 20 mpg. What the Tundra does have on its side is strong resale value and a history of reliability.

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